Amberella X South Street Fest
As a part of its ongoing effort to enliven and bring art to the business corridor, South Street Headhouse District and HAHAxParadigm have partnered with Philadelphia artist Amberella to create an over 100ft long wheat-pasted mural wrapping the NW corner of 2nd St and South St.
The project was developed and installed leading up to the Fifth Annual South Street Spring Festival (#SouthStFest) and will debut in full on Saturday, May 6th during the massive street fair event.
The simple and effective messages of encouragement and love are meant to conjure a sentiment of hope both for the street and for our community at large. The South Street Spring Festival is a celebration of the culture and diversity of South Street with hundreds of artisan crafts, eclectic local businesses and delicious food, as well as over 30 musical acts on multiple performing areas throughout the eight block fairground.
Artist Bio // Amberella is a Philadelphia and Los Angeles based mixed media and street artist. Most of her work is conceptual and often comments on popular culture, body image, social justices, mental health care, the importance of self care, or love and relationships. Her work is typically shared in public spaces. She draws inspiration from past and present personal life experiences. Her work, raw and vulnerable, seeks to touch on the viewer’s emotions and evoke feeling upon first glance. Several bodies of her work seem to connect with others on a universal level. The vulnerability of her work and the connection it continues to form with others has led her into unimaginable opportunities. The joy and gratitude felt toward others she collaborates with and meets along her path is palpable. The outcome of the interactions viewers have with her work seem to always circle back to the idea that none of us are alone and we are all one.
